Love for Chiropractic…  


I love what it stands for and the difference that I have seen it make in my own life, the life of my kids and all the people that I have had the privilege of helping. With that said…the profession of chiropractic needs some work. We are a dysfunctional group and we are not doing anyone (including ourselves) any favors by staying that way.

Standing for Something…

But instead of raging against all the things I have experienced in chiropractic that I’m against, I thought it would be healthier and more productive to list the things that I’m for.  So here are a list of the Black Sheep DC Core Values. If you read them and feel the need to tell me how awesome Black Sheep DC is or you have the urge to give me an enthusiastic high-five…you’ll fit right in.  It’s always nice to meet another brother or sister in chiropractic. Welcome!

Black Sheep DC Core Values

If you are going to be a chiropractor, be an excellent one.  Hold yourself to the highest standard.

No matter where you are starting from, strive to be better tomorrow than you are today.

Tell people the truth. No more. No less. Regardless of the outcome.

Recommend the same care for your patients that you would for your own family. If you do more, you are being greedy. If you do less, you are being a hack.

Be a giver, NOT a taker. Over deliver. Go the extra mile.

Stop taking yourself so seriously.

Always be yourself. Unless you suck. In that case…be someone else.

Fail Forward:
Be willing to fail. Learn from your mistakes. Pick yourself up. Try again.

Patients aren’t 1st.  At best they are 5th. God – 1st. Spouse – 2nd. Kids – 3rd. YOU – 4th. Patients – 5th.  (And if you want to throw friends in there, I’m ok with that. That would bump patients down to 6th.) At the end of your life, you are not going to wish you had a better relationship with your patients. Love them. Serve them. But don’t sacrifice the things in life that really matter for your patients. Sooner or later, you will regret it.

Use your time wisely. If you are going to work…work hard. If you are going to waste time…waste it with the people and things that you enjoy the most. Once time is gone, it’s gone.

You are not an island. It’s ok to ask for help. You don’t need to do everything yourself. Leverage other people and their skills. And if it’s not something that inspires you, stop it or delegate it. 

Dr. Jerry KennedyHi, my name is Dr. Jerry Kennedy and I want to confess something…I hate spinal screenings. Unfortunately I have done plenty of them. And YES…I completely understand how they work. They can work really well if you are willing to do the dance. But I never liked them…not even a little bit. And in 9 years of practice...Read More Here